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  • One tree planted with every order

The Better Planet Project

From removing plastic from our oceans to eradicating all traces of palm oil from our product range to supporting vulnerable mothers and babies to get the nutrients they need...

Together, we're working towards a better planet.

Our impact so far


of CO2 removed from
the atmosphere


of ocean waste plastic


planted to support vital

Plant based plastic

Looking towards a sustainable future, we use plant-based plastic, derived from sugarcane, in over half our product range. The production process of this plastic is carbon-negative, with more CO2 removed from the atmosphere during the growing period than is expended through its production and distribution.

Ocean waste plastic

We’re doing everything we can to help clean up our oceans to solve the ocean plastic crisis.

Products that are part of our Ocean Waste Plastic scheme have removed over 60 tonnes of plastic from our oceans and rivers so far.

One tree planted

Everyone should have the right to breathe clean air. To support the removal of harmful CO2 from the atmosphere, we’ve partnered with carbon-busting specialists Earthly to plant a tree for every order placed through our website.

Carbon Neutral

To qualify as a carbon neutral organisation, we commit to removing the same amount of carbon dioxide (CO2) from the atmosphere, that we emit as a business.

To achieve this, we’ve partnered with Planet Mark to calculate our carbon footprint and offset our carbon emissions by supporting third-party carbon offsetting projects across the world.

As a brand, we’ve always been against the use of palm oil in our products due to the destructive nature of its harvesting, its contribution to climate change and habitat destruction.

From planet to people

Helping disadvantaged families

We support Baby Basics by providing essential nutritional care packages for families in need across the UK. They are a volunteer led project aiming to support new mothers and families struggling to meet financial obligations and practicalities of looking after a new baby.

Supporting men's mental health

We are honoured to support, Mantality with their mission to de-stigmatise male mental health issues. They aspire men to become the most comprehensive version of themselves, addressing their mental health head on, building purpose, peace of mind and resilience.

Our commitment to fairer pay

The Living Wage accreditation underpins our continual commitment to creating a great working environment for our staff, ensuring they receive a fair day’s pay for their hard work is just one of the many benefits of being a BetterYou team member.

Supporting human endurance

We are committed to supporting key research that helps of the understand how recent and future environmental changes and how this impacts every single one of us. We also support the researchers to provide nutritional support to maintain optimal health to carry out the research.

Our partners and accreditations