Packaging that does not cost the earth
Plastic remains the most effective and efficient way of delivering and transporting BetterYou products all around the world.
We believe there are many factors that must be addressed when bringing plastic into our world. And with the help of our cutting-edge UK suppliers BetterYou have found a way.
In 2021 we began working with some pioneering teams in the UK who introduced us to the concept of plant-based plastic, using ethanol derived from sugarcane rather than the traditional fossil fuel.
And the best thing of all – it could be made right here in the UK, saving 17,000 miles of ocean transportation every production run.
Introducing
Our Plastic Solution
Introducing
Our Plastic Solution
UK-only plant-based plastic
Plastic bottles made from plants!
At BetterYou, we’ve partnered with a number of exceptional scientists who are at the forefront of plastic and packaging technology. A commercially viable process has been developed that uses ethanol as a by-product of sugarcane harvesting to create plastic rather than using ethanol produced from vastly more polluting fossil-fuels.
This bioplastic is much less energy-intensive than traditional plastic production and the community-managed sugarcane plantations actually remove large quantities of CO2 from the atmosphere during their growing cycle.
This means that—when recycled—the resulting plastic material is carbon-negative, as verified by The Carbon Trust.
And best of all, this plastic is chemically identical to it’s fossil-fuel produced counterpart. This means that I’m Green bioplastic can be recycled alongside traditional plastics without the risk of contaminating the process.
Just recycle it alongside all your other household plastics!
Solving problems without creating new ones
Bioplastic sugarcane plantations are located in water-abundant areas of Brazil and do not encroach on the space of any other eco-systems, such as rainforests. Innovative farming techniques are used instead of pesticides, a specific wasp species is used, keeping the sugarcane pest-free without the need for harmful chemicals entering the soil or water supply.
This process of bioplastic is much less energy-intensive than traditional plastic production and has been certified carbon-neutral by The Carbon Trust.
The vast sugarcane plantations actually remove more CO2 from the atmosphere during their growing cycle than is created by processing the plastic. Unlike other forms of bioplastic, BetterYou’s plant-based plastic is guaranteed 100% recyclable and can be mixed with other household plastics - essential in completing the sustainable lifecycle.
But why not ditch plastic altogether?
It’s simple, really. Plastic itself is actually incredibly useful. It’s how it’s manufactured, used and disposed of it that causes the real problems.
When we started discussions within our supply chain about making further improvements to our environmental commitments, alternative materials (to plastic) were investigated thoroughly. However, plastic is an incredibly versatile, durable and lightweight material and the alternatives simply couldn’t come close to matching it for product quality, safety or environmental efficiency.
Packaging mass
Alternative materials would be 3.6 times heavier than plastic packaging
Greenhouse Gas emission
Alternatives to plastic would result in 2.7 times more GHG emissionsover their lifetime
Energy
It would take around twice as much energy to use alternative materials to plastic packaging
The BetterYou Impact
Here at BetterYou we continue to pursue growth whilst staying true to
our fundamental principle of maximising positive influence and reducing negative impact.
We believe our customers want us to make the decisions about how we operate that reflect their values, their standards and their expectations.
They believe a business should operate this way - so do we.
Explore our 2024-25 Impact Report to see the latest developments in ingredient sourcing, biopolymer plant-based plastic and charitable and community contributions.
