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Privacy Policy

Updated: 6th October 2022

Data we collect and how we collect it

At BetterYou, we collect data directly from individuals, and we never purchase or acquire data outside of the public domain. We collect, process and store data of employees, prospective employees, partners, customers of BetterYou and 3rd party suppliers.

We collect special category data such as gender to give you the best shopping experience possible and to satisfy other laws outside of data protection, such as employment law or when you give it to us directly.

Data BetterYou customers Partners 3rd party suppliers
Phone number
Purchase history    
Special category data    
IP Address*

*when visiting our website

Data we collect for employment purposes can be found within our employee contracts and full data protection policy. This notice relates directly to customers of BetterYou.

Customers of BetterYou = customers who visit the BetterYou website, receive marketing via email, post or SMS and place orders with us
3rd Parties = suppliers of goods or services to BetterYou
Employee = someone who works for BetterYou Prospective employee = someone who has applied for or has been approached directly by BetterYou for a vacant job role

Your Privacy Choices and Rights

Your choices

You can choose not to provide us with personal data. If you choose to do this, you can continue to use the BetterYou website and browse its pages, but we will not be able to process transactions or continue a relationship without personal data.

You can block cookies by activating a setting on our cookie banner, allowing you to refuse cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to use the BetterYou website and browse its pages. See the cookie section below for further detail.

You can opt-out of marketing by clicking the unsubscribe option in any marketing communications.

Your rights

You can exercise your rights by sending an email to wecare@betteryou.com.

You have the right to access the information we hold about you. This includes the right to ask us supplementary information about:

  • The categories of data we’re processing
  • The purposes of data processing
  • The types of third parties to whom the data may be disclosed
  • How long the data will be stored (or the criteria used to determine that period)
  • Your other rights regarding our use of your data

We will provide you with the information within one month of your request unless doing so would adversely affect the rights and freedoms of others (e.g. another person’s confidentiality or intellectual property rights). We’ll tell you if we can’t meet your request for that reason.

You have the right to make us correct any inaccurate personal data about you.

You can object to us using your data for profiling or making automated decisions about you.

We will use your data to determine whether we should let you know information relevant to you (for example, tailoring emails or social media advertising to you based on your behaviour).

You have the right to port your data to another service. We will give you a copy of your data in CSV format so that you can provide it to another service.

If you ask us, and it is technically possible, we will directly transfer the data to the other service for you. We will not do so to the extent that this involves disclosing data about any other individual.

You have the right to be ‘forgotten’ by us. You can do this by asking us to erase any personal data we hold about you if it is no longer necessary for us to store the data for purposes of your relationship with BetterYou or any other law.

You have the right to complain about our use of your data; please tell us first so we have a chance to address your concerns. If we fail in this, you can address any complaint to the UK Information Commissioner’s Office, either by calling their helpline or as directed on their website at www.ico.org.uk.

Or you can make a complaint to your local supervisory authority. Details can be found by following this link:


These rights apply to all the data categories listed in the ‘Data we collect and how we collect it’ section.


We do everything we can to ensure the security of your data.

In today’s data-driven and connected world, the security of your data is more critical than ever. We recognise this and have implemented security to keep your data safe.

All staff are bound by confidentiality and will never disclose or share your data unless authorised to do so.

BetterYou’s data protection role

BetterYou is a controller in relation to your data; we are not a processor or a sub-processor of any other brand or company. As a controller, we use 3rd parties to process data.

Where is your data stored?

Like most companies, BetterYou utilises 3rd parties to provide services to our customers and to store data. An overview of the services our 3rd parties conduct on our behalf is listed below.

These 3rd parties will be based in the UK, EEA and in some cases outside of both the UK and EEA.

BetterYou conducts thorough reviews of all its 3rd parties, including implementing data protection agreements, where possible, to ensure that every possible safeguard is in place and that the data is secure. Should there be a possibility that data could be exposed to a high level of risk, a Data Protection Impact Assessment will be completed and will be available upon request.

Where data is transferred outside of the UK, and the EEA BetterYou has taken steps to ensure that your data is transferred under a lawful condition or safeguard as described in the GDPR.

3rd parties

BetterYou works with several 3rd parties who offer eCommerce solutions for BetterYou to be able to provide online shopping to our customers, most of which do not process customer data in any way; below is a list of those who have access to or process your data and a brief description of what they do.

Process Description
Online purchasing (Shopify) Shopify provides our main eCommerce solution, allowing you to log in, place orders and various other website functionality.
Email and SMS marketing (Klaviyo) We share data with Klaviyo to track previous purchases, email engagement, pages visited as well as form submissions.
Website analytics (Google Analytics) We use Google Analytics to define user sessions, page visits and products purchased. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports by Google Analytics to better understand website traffic and webpage usage.
Website usage analysis (Hotjar) We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device's IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website).

Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this do not track link.
Remarketing (Google Ads) We use Googles remarketing code to log when users visit specific pages or take specific actions on our website, this allows us to provide relevant advertising through Google and third-party services to display tailored adverts on pages across the internet.

You can opt out of personalised remarketing if you wish by visiting Google’s website and updating your settings or alternatively visiting the Network Advertising Initiative’s opt-out page.
Advertising pixels (Meta, Twitter and Tiktok) We use both Meta, Twitter and Tiktok pixels on our site which allow us track the pages visited and items purchased by users which may be used to create personalised remarketing ads.

The pixels also allow us to carryout conversion tracking by reporting on the actions people take after visiting our website through an ad. This helps us measure the effectiveness and improve the relevancy of our advertisements.

No personal information is contained or collected as a result of using these pixels.


BetterYou would love to keep in touch with you. When you sign up to receive marketing and open an account with us, we will send you emails, postal marketing and SMS messages (where you have opted in and submitted your phone number). We will also display customised advertising when you log in to your social media profiles.

These messages will be BetterYou specific; we do not sell your data or share it with other brands for advertising purposes; your data is used only to promote BetterYou goods and offers when signing up to marketing.

Our marketing messages are sent via a specialist eCommerce marketing tool. You can opt-out of marketing at any time by clicking the unsubscribe link in your emails and SMS messages or by contacting us directly.

There will be occasions when BetterYou sends administrative messages such as order updates; these messages are not deemed marketing and cannot be opted out of.

Marketing and administration emails you receive from BetterYou contain a tracking pixel. This pixel lets us know things such as our email campaigns' open rates and click rates.

The pixel also lets us know if an email has not been delivered to update our records and keep them current.

When we analyse the data, we do so from an aggregated perspective, meaning that we report upon an overall number of open rates and click rates.

When a purchase is made, or you add an item to your cart, you will notice that the marketing preference box is pre-ticked. This is because we rely on a soft opt in to promote further, similar goods to you.

If you wish to opt-out of these messages, please untick this box at the cart stage; of course, you can unsubscribe from marketing at any point.

Should you place an item in the cart and not complete an order, BetterYou will send you an abandoned cart message offering you the chance to complete your order. These messages are sent when you provide an email address to BetterYou at the checkout stage or where you are logged in to your BetterYou account.

Abandoned cart messages are sent using the soft opt-in method described above.

When you provide a postal address to BetterYou we will send you postal marketing. Postal marketing can be opted out of by contacting wecare@betteryou.com.

Payment processing

BetterYou does not collect your payment details or process them in any way. All data processed by payment providers is done by you as a customer with no processing from BetterYou.

How long is your data stored?

Once per year, we cleanse data to ensure that we only process the data of those individuals who have an ongoing and active relationship with BetterYou.

As part of our Record of Processing Activities, we have defined the length of time we store all of our data. Should your data be due for deletion, it will be erased during the yearly data cleanse.

To understand data retention in relation to your data, please contact wecare@betteryou.com.


To further improve your shopping experience, we store information about you using cookies which are files sent by us to your computer or another access device that we can access when you visit our site at some point in the future.

The cookies we use enable us to save your cart for later and track the opening of our emails, for example. We use several different cookies on our site. If you do not know what cookies are or how to control or delete them, we recommend that you visit http://www.aboutcookies.org for detailed guidance.

There are four main types of cookies we store – here’s how and why we use them.

  1. Site functionality cookies (necessary) – these cookies allow you to navigate the site and use our features, such as “add to cart” and “save for later”.
  2. Site analytics cookies – These cookies allow us to measure and analyse how our customers use the site to improve both its functionality and your shopping experience.
  3. Customer preference cookies – when you are browsing or shopping on the BetterYou website, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible and more personal to you.
  4. Targeting or advertising cookies – These cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. You can manage your cookie preferences via the cookie banner.

First Party Cookies

These are cookies that are set by this website directly.

We use Persistent Basket Cookie to remember what you have put into your shopping basket over an extended period. This cookie only stores basic data about your basket strictly for our website. The cookie has an expiration of 90 days to 24 months.

We use a session cookie to remember your login for you if you are a registered user, and we deem these as being strictly necessary to the working of the website. If these are disabled, then various functionality on the site will be broken.

Third-Party Cookies

Our website also uses a recording service that will record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. Data collected by this service is used to improve our website usability. The information collected is stored and is used for aggregated and statistical reporting.

Governing Law

The terms and conditions shall be governed by and construed by the laws of England, and you irrevocably submit to the exclusive jurisdiction of the courts of England and Wales.

We use several different cookies on our site. If you do not know what cookies are or how to control or delete them, we recommend that you visit http://www.aboutcookies.org for detailed guidance.

Further Information

More information on session cookies and what they are used for can be found here, All About Cookies.

To view a list of the cookies present when browsing our site, you can right-click within the browser page, click inspect and then click application.


Should a breach of your data occur that is likely to result in harm to the rights and freedoms of you as an individual or group of individuals, BetterYou will notify you within 72 hours along with the ICO, where applicable.

The California Consumer Privacy Act (CCPA)

This policy applies to all residents of California.

For the purposes of the CCPA, BetterYou collects the following information:

  • Name
  • Residential address
  • Browsing history and IP address
  • Phone number
  • Email address

BetterYou collects this data to fulfil orders you have placed and send marketing messages and other processing described throughout this notice.

BetterYou shares data with data processors and sub-processors who assist BetterYou in providing you with products and marketing, such as delivery companies and our marketing and analytical partners. A complete list of BetterYou 3rd parties is available on demand.

BetterYou collects your data directly from you. BetterYou never buys or sells data; we only process your data when freely given to us.

BetterYou will never discriminate against you, we provide the same products and pricing structure available to customers worldwide.

You have the right to be forgotten, where applicable and where BetterYou does not require your data to satisfy a particular law.

You have the right to access your data or ask us to amend it if it is incorrect. Please email wecare@betteryou.com if you wish to do so.

Additional information

BetterYou has not appointed a statutory Data Protection Officer as we are not required to by law. However, we have committed resources to manage our compliance with all applicable Data Protection laws.

A Record of Processing Activities (ROPA), in which the lawful basis for processing all of the BetterYou customer data is maintained. Wherever Legitimate Interests is relied upon, an impact assessment has been created, available upon demand to those whose data is included.

EU representative:
BetterYou (EU)
2 Canal View
Co. Kildare
W91 E4XO

This notice was created on the 6th October 2022 and is due for review no less than one calendar year from this date.

If you would like to speak to us regarding your data, please email wecare@betteryou.com and we will be happy to talk further.