From Earth Day 2022 we are investing in our planet by launching our new initiative to plant a tree for every order placed on our website.
One tree planted
For every order placed through BetterYou.com, we fund the planting of one mangrove tree through Earthly’s Mangrove Regeneration project in Maroalika, Madagascar. ²
Trees and forests also play an important role in the natural carbon cycle. Through our BetterPlanet programme, we support the restoration of mangrove forests in Madagascar.
Why Mangrove trees?
Mangroves are important coastal ecosystems. They provide habitats for wildlife, support fisheries, help maintain coastal water quality and provide protection against flooding, storms and other coastal hazards. ³
They also play an important role in the natural carbon cycle by capturing and storing carbon as they grow.
According to Earthly, each mangrove tree planted through the Maroalika project is estimated to remove approximately 308kg of CO₂ from the atmosphere over its lifecycle of around 25 years. ²
A practical step towards a Better Planet
Planting trees is one part of our wider Better Planet Project.
We know that supporting environmental projects is not a substitute for reducing the environmental impacts associated with our own business activities. We're continuing to look at the materials we use, our packaging, operations and supply chain as part of our ongoing environmental work.
Our tree-planting programme is one specific action we take to support environmental restoration beyond our day-to-day business activities.
² Earthly, Mangrove Regeneration – Maroalika, Madagascar. https://earthly.org/projects/mangroves
The 308kg figure is an estimate of the projected carbon sequestration associated with the trees within the project. It is not a calculation of the carbon footprint of a BetterYou order or product.
