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Our Story

Our Story

We are an innovative natural health company specialising in the supplementation of the growing number of key nutrients lost through our dramatically changing diet and lifestyle. Our products stand alone in the market place by their unique levels of quality and effectiveness.

Pioneering technology for the 21st Century

Founded by Andrew Thomas in 2006, BetterYou was the first company in the world to develop a topically applied magnesium and nutritional oral spray and has been pioneering product development in this area ever since.

Our commitment to developmental science and absorption research has led us to partner with some of the finest research institutions in the world, including the universities of Cardiff, Ulster and Sheffield, St Mark’s Hospital in London and Sandwell and West Birmingham NHS Trust.

With each new innovation, we continue to meet the growing needs of our customers’ nutritional requirements. Providing scientifically formulated products that use the highest quality ingredients and the most effective and convenient delivery methods possible.

As BetterYou continues to grow, our commitment and passion for developing exceptional natural health supplements remains unwavering, and a cornerstone of the BetterYou brand.

BetterYou directors

Andrew Thomas (Founder and Managing Director), Jen Julian (Marketing Director) and Gary Shenton (Commercial Director).

Intelligent supplementation

BetterYou specialises in the supplementation of those nutrients that have become underrepresented or simply omitted due to our modern diet and lifestyles.

Today we understand that traditional tablet and capsule supplementation relies upon a digestive process that has evolved exclusively for food intake, and absorption cannot be universally guaranteed. Add to this, the dramatic increase in digestive malabsorption issues such as IBS, Crohn’s and coeliac disease and an effective alternative delivery mechanism has become essential.

Each and every product is developed and formulated to overcome absorption challenges typically presented by traditional delivery methods.

BetterYou provides a range of nutritional supplements developed in conjunction with the Pharmacy and Pharmacology Research Team at Cardiff University, led by Dr. Charles Heard.

BetterYou products maximise nutrient delivery and subsequent uptake in the body, for greater benefit.

Health through scientific partnerships

Transdermal Magnesium

Transdermal Magnesium
Transdermal magnesium therapy was developed commercially by the biochemist Juan Rossello and asthma sufferer Andrew Thomas as a way to reduce reliance on steroid-based inhalers. They found that by applying magnesium chloride directly to the skin they were able to elevate cellular levels rapidly and effectively, without the need for traditional tablet supplementation.

intra-oral vitamin sprays

Intra-oral Sprays
Intra-oral spray technology has been used medicinally for many years, but it was the absorption research with Dr. Charles Heard and his team at Cardiff University that harnessed it for nutritional supplementation. The result was a fast, effective and convenient delivery mechanism, now used by health professionals worldwide.

home vitamin testing

At-home health checks
With a focus on education and results-based advice, BetterYou teamed up with the NHS in the UK to provide the public with an at-home test kit to support the identification of vitamin D level status; the popularity of this kit has enabled it to become one of the primary testing methods of personal vitamin D evaluation in the UK.

The Better Planet Project

Better Planet Project

In response to the growing concerns around plastic production and recycling, BetterYou has spent the last 12-months developing a range of recycled and carbon-negative packaging solutions that enables us to drastically reduce our impact on the environment.

2019 sees our total and absolute commitment to utilising 100% or carbon negative plastic–all 100% recyclable, across our entire product range.

We are adopting environmental firsts within our industry, and the world...

15 years of innovation...

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BetterYou company timeline

... and the story continues

Award-winning supplements

We pride ourselves on creating effective, scientifically proven products that support our customers’ lifestyles and it’s incredibly rewarding to receive industry and consumer accolades.

Awards have never driven us, but it’s wonderful to know that our customers and peers understand and appreciate what we do.

Beauty Shortlist Wellbeing Awards 2019 Winner
Victoria Health Pioneering Brand 2019
Feel Good Brands Winner 2018
Yorkshire Post Excellence in Business
Sublime Magazine Good Brand Award 2020
Favourite Wellness Brand - 2020 Hip & Healthy Wellness & Beauty Awards