Strong performance is nothing without recovery
Magnesium nutrition is an area that no serious athlete can afford to overlook.
Magnesium is the single most important mineral for sports nutrition. It is vital for optimal muscle function and recovery, skeletal strength, energy production, and assists in sustaining the high oxygen consumption necessary for athletic performance.
Magnesium's role in sports performance and recovery
Whether you’re a professional athlete or just a casual gym goer, transdermal magnesium supplementation can help you train harder, perform better and recover faster.
Magnesium for muscle recovery and strength
BetterYou Magnesium effectively replaces magnesium lost through sweat and the exacerbated metabolism of exercise, but also helps to reduce tight and stiff muscles and dramatically encourages muscle recovery and reduces the potential onset of future discomfort – known to reduce regular and effective training.
Magnesium for energy
Magnesium is the most important element in the key metabolic process our bodies use to produce energy, called ATP. The primary currency of sustained energy is oxygen, our most efficient and effective energy source.
Magnesium for endurance
Athletic endurance and strength performance increases significantly when a large amount of magnesium is supplemented transdermally and orally. To put it simply, sub-optimal dietary dramatically magnesium intake impairs athletic performance.
Magnesium improvement encourages a ‘fast-tracked’ but natural recovery, ensuring you are better able to cope with the next exercise session. We are not numbing pain or fooling the body that no work has been done… what we aim to do is to reduce muscle recovery time and reduce and control the necessary inflammatory response.
Magnesium is the most important element in the key metabolic process our bodies use to produce energy, called ATP. The primary currency of sustained energy is oxygen, our most efficient and effective energy source. Low levels of magnesium will mean that the body stops burning oxygen and begins to burn glucose, explosive but short-lived and highly inefficient leading to lactic acid production, stiffness and energy crashing. A magnesium-rich body will be stronger, more flexible and better able to withstand fatigue.
Hyrox Official Recovery Partner
An essential part of performance is prioritising recovery. In 2024 we were proud to be the Official Recovery Partner of Hyrox London Olympia. From taking over the recovery zone offering Magnesium Oils and Gels to ease sore muscles to hydrating the masses with our Magnesium waters it was amazing to be part of such an incredible weekend.
Our BetterYou team was available on our stand for participants and supporters to pop by and find out abit more about our Magnesium products and to take part in our hang tough challenge! We also provided the Macmillan team with some Magnesium Oils and lotions to use for their free massages for those taking part.
Optimal magnesium within our cells allows our muscles, stressed from exercise, to repair naturally and follow the natural adaptation process so that the body ‘learns’ from the sessions and growth and development is consistent.
Our pioneering and award-winning range of Magnesium encourages a ‘fast-tracked’ but natural muscle recovery by dramatically improving the metabolic (cellular) clearance process.
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Our formulations are continually tested and validated through independent clinical trials, ensuring every product delivers proven absorption every time.
