Our Absorption Science

Discover how BetterYou is making more effective solutions to standard capsules & tablets.

At BetterYou, we’re redefining how essential nutrients are absorbed. Founded on award-winning research and a commitment to measurable results, we’ve developed innovative delivery systems that allow nutrients direct access to the bloodstream - bypassing the digestive system for faster, more effective absorption right where you need it.

Our technology is clinically proven and independently validated through third-party studies - always tested on our finished products, never just the ingredients.

Working in collaboration with Cardiff University, our founder Andrew Thomas and Dr Charles Heard pioneered this breakthrough approach, transforming how the body absorbs essential vitamins and minerals.

Driven by science, guided by research, and committed to better health, we continue to lead the field in nutrient absorption innovation - making supplementation more effective, accessible, and reliable for everyone.

Clinical Studies

We’re at the forefront of vitamin absorption research

Our formulations are continually tested and validated through independent clinical trials, ensuring every product delivers proven absorption every time.

BetterYou are at the forefront of absorption research
A study to determine the impact of Transdermal Magnesium treatment on serum levels and whole body CaMg ratios. Watkins K, Josling PD European Journal of Nutritional Research September 2010.

Key Finding: After 12 weeks treatment, subjects raised their cellular magnesium levels with an average increase of 59.7%. Furthermore patients showed a 25.2% improvement in the calcium/magnesium balance. 78% of patients also showed significant evidence of detoxification of heavy metals following treatment with BetterYou Magnesium Oil.

Vitamin D3 supplementation using an oral spray solution resolves deficiency but has no effect on VO2 max in Gaelic footballers:. Joshua J. Todd, Emeir M. McSorley, L. Kirsty Pourshahidi, Sharon M. Madigan, Eamon Laird, Martin Healy, Pamela J. Magee Northern Ireland Centre for Food and Health, University of Ulster

Key Finding: Oral spray supplementation significantly increased total 25-hydroxyvitamin D concentrations compared to the placebo group.

Effect of transdermal magnesium cream on serum and urinary magnesium levels in humans: A pilot study

Key Findings: Transdermal delivery of 56 mg Mg/day showed a larger percentage rise in both serum
and urinary markers from pre to post intervention compared with subjects using the placebo cream, but statistical significance was achieved only for serum Mg2+ in a subgroup of nonathletes.

In vitro transdermal delivery of magnesium.  Dr C Heard Cardiff School of Pharmacy and Pharmaceutical Sciences Cardiff University 2011

Key Finding: Magnesium can permeate the skin from topically applied liquid solutions of MgCl2. The
act of massaging is key to achieving such a high dose.



Efficacy and comparative uptake rates of sublingual and capsular vitamin D preparations - University of Sheffield

Key Finding: A sublingual vitamin D spray is an effective and preferential mode of delivery for supplementation in a healthy population. Achievable rates of vitamin D increment are suggested to be around 2 nmol/ml/day.

A randomised two way cross over study for comparison of absorption of vitamin D3 buccal spray and soft gelatin capsule formulation in healthy subjects and in patients with intestinal malabsorption MC Satia, AG Mukim, KD Tibrewala and MS Bhavsar. Ethicare Clinical Trial Services, Ahmedabad, India. 2015

Key Finding: The buccal spray formulation was able to increase mean serum vitamin D3 concentration
significantly higher as compared to the soft gelatine capsule by up to 2.6 times.

Vitamin D associates with improved quality of life in participants with irritable bowel syndrome: outcomes from a pilot trial
Simon Tazzyman, Nicholas Richards, Andrew R Trueman, Amy L Evans, Vicky A Grant, Iveta Garaiova, Sue F Plummer, Elizabeth A Williams, Bernard M Corfe

Key Finding: The IBS population exhibits significant levels of vitamin D insufficiency and would benefit from screening and possible supplementation. The impact of
IBS on quality of life may be reduced by vitamin D level. Future trials should have a sample size of over 97.

Effects of transdermal magnesium chloride on quality of life for patients with fibromyalgia: a feasibility study

Deborah J. Engen, Samantha J. McAllister, Mary O. Whipple, Stephen S. Cha, Liza J. Dion, Ann Vincent, Brent A. Bauer, Dietlind L. Wahner-Roedler

Key Finding: This pilot study suggests that transdermal magnesium chloride applied on upper and lower limbs may be beneficial to patients with fibromyalgia.

Analysis of the oral delivery of vitamin D3 from BetterYou DLux spray formulations 2017. Mrs Z Hassanali, Dr D M Houston & Dr C Heard Cardiff School of Pharmacy and Pharmaceutical Sciences Cardiff University

Key Finding: Vitamin D3 can be effectively delivered through the tissues of the buccal cavity from an oral
spray… a rapid and more constant delivery is achieved through this method of application.

Sleep Support
0%
of participants reported improved sleep quality after using BetterYou Oral Sprays for 2 weeks
Rate of change of circulating 25-hydroxyvitamin D following sublingual and capsular vitamin D preparations

Key finding: A sublingual vitamin D spray is an effective mode of delivery for supplementation in a healthy population.

Delivery Method

Pioneering Oral Sprays

Delivery Method

Award Winning Transdermal Magnesium

Delivery Method

Advanced Powder formulation

Delivery Method

Magnesium Fuelled functional drinks

How it works!

How does transdermal magnesium work?

Pioneered by BetterYou over 15 years ago, transdermal application (application through the skin) provides a fast and effective method of increasing magnesium levels.

View our collection of Magnesium supplements.

Apply directly to the skin and massage in well to stimulate absorption.

Apply directly to the skin and massage in well to stimulate absorption.

Magnesium is quickly absorbed into the epidermis.

Magnesium is quickly absorbed into the epidermis.

The body uses magnesium to support over 300 enzymatic actions.

The body uses magnesium to support over 300 enzymatic actions.

How it works!

How do oral sprays work?

Pioneered by BetterYou over 15 years ago, nutritional oral sprays provide an effective method of raising nutritional levels.

View our collection of oral sprays.

Spray directly into the cheek to bypass the digestive system 

Spray directly into the cheek to bypass the digestive system 

Nutrients are quickly absorbed through the buccal membrane 

Nutrients are quickly absorbed through the buccal membrane 

Delivers fast absorption so your body can get to work straight away 

Delivers fast absorption so your body can get to work straight away 

How it works!

Advanced multi benefit formulation

An easy, effective and great-tasting way to ensure you meet your body’s daily magnesium requirements.

A magnesium-rich body is stronger, more flexible & better able to recover from intense activity & stress.

An expert 3-in-1 blend of Magnesium Glycinate, Citrate & Irish Sea Minerals

An expert 3-in-1 blend of Magnesium Glycinate, Citrate & Irish Sea Minerals

Electrolyte-rich for better hydration

Electrolyte-rich for better hydration

The body uses magnesium to support over 300 enzymatic actions.

The body uses magnesium to support over 300 enzymatic actions.

How it works!

Our Functional Drinks Explained

An easy, effective and great-tasting way to ensure you meet your body’s daily magnesium requirements.

A magnesium-rich body is stronger, more flexible & better able to recover from intense activity & stress.

Discover our range of Magnesium drinks.

An expert 3-in-1 blend of Magnesium Glycinate, Citrate & Irish Sea Minerals

An expert 3-in-1 blend of Magnesium Glycinate, Citrate & Irish Sea Minerals

Electrolyte-rich for better hydration

Electrolyte-rich for better hydration

The body uses magnesium to support over 300 enzymatic actions.

The body uses magnesium to support over 300 enzymatic actions.

Educational videos

Take a look at some of our science videos to learn more

The Best Way to Take Vitamins | How do Oral Sprays work?
Platform logo

The Best Way to Take Vitamins | How do Oral Sprays work?

Why You’re Probably Vitamin D Deficient - Even If You Get Sun!
Platform logo

Why You’re Probably Vitamin D Deficient - Even If You Get Sun!

Vitamin D and K2 Benefits: Why You Should Take Them Together
Platform logo

Vitamin D and K2 Benefits: Why You Should Take Them Together

How Magnesium Works in the Body: The Science Explained!
Platform logo

How Magnesium Works in the Body: The Science Explained!

Magnesium Absorption: Why Transdermal Magnesium Works Faster and More Effectively!
Platform logo

Magnesium Absorption: Why Transdermal Magnesium Works Faster and More Effectively!

Behind the brand

Learn more about BetterYou and our journey over the last 20 years

BetterYou - Better Planet Project
Platform logo

BetterYou - Better Planet Project

The Secret Behind BetterYou’s Transdermal Magnesium | A 20-Year Legacy
Platform logo

The Secret Behind BetterYou’s Transdermal Magnesium | A 20-Year Legacy

BetterYou Queens Award 2021
Platform logo

BetterYou Queens Award 2021

Pioneering a Health Revolution: Andrew Thomas on The Birth of BetterYou
Platform logo

Pioneering a Health Revolution: Andrew Thomas on The Birth of BetterYou

What our customers think

"I’d already tried magnesium max and found it to be the most effective - and so bought it in bulk. Delivery service was also excellent"
Martin
Magnesium Max Original Powder
“My very Painful hand is starting to feel less painful. My husband uses this and he recommends to others. Very happy very impressed. Will definitely be purchasing again ”
Carol Newsum
Magnesium Joint Body Spray
“Have been buying this on repeat for a number of years now. Easy to use and works great! Have recommended to family and friends too.”
Stacey Green
Vitamin D3 3000iu + K2
“This has made such a positive change in my life for myself and my daughter, since using this she sleeps all the way through the night as before it was multiple night wakings, I will be recommending this my friends.”
Caroline Moore
Magnesium Sleep Kids' Body Spray
“I recommend the products as I had a complete blood test done recently and it shows no lack in vitamins. Thank to the spray. Thanks again for your choices of products!”
Armelli
Energy Bundle
“What a pleasure it is to be using BetterYou products as they very quick in acting and the very best part is not taking pills.I would definitely recommend BetterYou to anyone who wants to support a better life/health lifestyle.”
Mehtaash
Immunity Support Bundle